As I type this, realizing that the spring semester is just about over, I am once again reminded how fast time flies. As mentioned here a couple of months ago, I have been on the journey of teaching entrepreneurial marketing (ENTR 320) at UMBC this semester.
What an amazing, challenging and very rewarding experience it has been. Overall, my students have been great and have adapted to my very entrepreneurial approach to the course. I tried to design a class that I would want to take if I were back in college. They say the first time around is the toughest, and although I am generally happy with the class, I definitely learned a lot by trying different things. For this first run, I was a big fan of team projects and bringing in guest speakers / Skype interviews.
My students hopefully learned the true value in content marketing / inbound marketing and the channels that support it. As a practical application, each of them blogged every week for the entire semester. Some of them flexed their creativity and used video, prezi’s, imagery, etc to compliment their publishing. You can see some of their work here: http://entr320.platfolio.com.
We also focused on team projects, the pinnacle project being the production and publishing of an eBook. A true eBook with a focus on a particular topic, with at least 20 + pages of solid information. I tasked each team with coming up with the topic, a framework for the book and a unique domain name to promote and house the eBooks at. A digital destination. The students are now having a friendly competition to see which team can generate the most downloads of their respective eBooks. They will present in class on 5/7 their results.
As promised to my students, below I am listing each one of their ebook topics and domains. If any of them interest you please feel free to download the eBook, promote them or simply share this post:
Team 1: Juice For Your Health
The Newbie guide to juicing for your health. Ton of tips & tricks, plus 15 NEW RECIPES!
Download at: http://www.juiceforyourhealth.comTeam 2: Do More in Bmore
25 Great things to do in Baltimore.
Download at: http://www.domoreinbmore.comTeam 3: The Ultimate Guide to Reducing Your Risk of Cancer
Brought to you by the self-proclaimed evangelist marketers of the AICR; this guide offers an easy-to-read “How To” methodology in reducing your risk. Download our eBook and start preventing cancer TODAY!
Download at: http://www.cancerpreventionebook.comTeam 4: The Art of Craigslisting
Craigslisting isn’t Complicated. We Promise! We will guide you step-by-step on how to buy and sell on Craigslist. Learn the Ways of the Craigslist.
Download at: http://www.artofcraigslisting.comTeam 5: Consumers Deserve Better
Have you ever received poor customer service? You deserve better! This FREE eBook teaches you how!
Download at http://www.consumersdeservebetter.comTeam 6: Quick College Money
Money Making Suggestions and Tips for College Students
Download at: http://www.quickcollegemoney.com
Got to love some of those domain names eh? Even in 2013 some good ones still exist! Thanks for reading.
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